Outbrain Expands Its Network To Drive New Growth For Publishers in India
We are thrilled to announce the huge growth we have experienced in India, culminating in a series of multi-year partnerships with some of the country’s most premium publications.
The recent launches span major verticals, such as news, lifestyle, finance and youth, and include publishers: Indian Express, ABP Live, Financial Express, MTV India (Viacom), ScoopWhoop, Sanjeev Kapoor, StoryPick, MissMalini, and fossBytes. The news accompanies the announcement that Outbrain has renewed its multi-year deal with Network18, one of the top three online publications in India.
In a story published earlier this week on Digital Market Asia, Vikas Handu, Head of Product at Indian Express, said: “Outbrain has been an integral part in helping us figure out how to drive engagement with our audiences, as well as our efforts to improve personalisation. This isn’t just about that widget that you see at the bottom of an article. Through the Outbrain Engage solution, we are able to serve the best of our content to all kinds of users. Since Outbrain knows what the user wants to read, we can deliver what audiences crave for – the best content recommendations.”
Outbrain is fanning the flame of Content Marketing in Asia and has spent the past three years on the ground building the largest network of premium sites for content discovery. The continued expansion of its publisher network across all major verticals in India further extends the content marketing opportunity for brands in this region and significantly increases marketers ability to strengthen their audience relationships and get their content discovered.
Outbrain’s growing reach combines local premium publications, such as the Times of India, The Hindu and ESPNcricinfo, in addition to global sites like CNN, ESPN, Time Inc. and Mashable. Worldwide, it serves over 200 billion recommendations per month to consumers in over 150 countries.