Outbrain Acquires Scribit

Yaron Galai
Yaron Galai

We have some exciting news to share with you — today we’ve announced that we are acquiring a company called Scribit. Scribit (formerly Vertical Acuity) is a content curation platform that allows brands to curate long-form content from leading publications on their site. This is our second acquisition, following our purchase of Surphace from AOL in February of 2011.

Our mission at Outbrain is to delight people with great content recommendations while giving publishers and brands the ability to reach a highly engaged audience. Over the past six years, we’ve made our content recommendation platform available for nearly 100,000 publishers and bloggers. In addition, we sit in a very unique position between the brands and publishers that we work with.

Adding a content curation platform to our product portfolio will help brands develop more robust content marketing strategies and provide an additional revenue stream for our publishing partners.

Scribit’s leadership team has built a fantastic platform and shares the same vision and culture that is so important for us. We’re excited to welcome the Scribit team to Outbrain and together continue to lead the content marketing industry.

See coverage of the announcement on All Things D, paidContent, VentureBeat and ADOTAS.

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Yaron Galai

Yaron Galai

Yaron is Co-Founder and Chief Executive Officer at Outbrain. Prior to founding Outbrain, Yaron was Co-Founder, SVP of Quigo, Inc., a provider of performance-based marketing solutions for advertisers and premium publishers. He previously served as the CEO of the company for three years. Quigo was acquired by AOL in December 2007. Previously, Mr. Galai was Co-Founder & VP Business Development at Ad4ever, a developer of rich-media advertising technologies for the web which was later acquired by Atlas (a division of aQuantive). Earlier, he was the Founder of NetWorks Web Design - an SEO and web design firm. At NetWorks he oversaw the production and search engine optimization of over 30 websites. Mr. Galai studied industrial design at the Holon Technological Institute, and is a Major (reserve) officer in the Israel Navy.

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