Get Ready for Outbrain Live from Content Marketing World

Shana Pilewski

7 years ago

Content marketing world 2016

Last year, I was on a mission to bring back as many actionable strategies, insights, and tactics to help my team / our readers achieve their KPIs during HubSpot’s Inbound event.

I posted every single one of my session notes on Inbound.org in between racing around the Boston Convention Center like a mad woman and trying to find a place to charge my phone + laptop.

I know this year won’t be any different, except for the fact that it’ll be Cleveland instead of Boston for this year’s Content Marketing World conference.

So, whether you’re in attendance or gathering intel from afar, here’s what you can expect from us on the ground at the event:

Day by day blog coverage – session notes, key insights, quick recaps
Live social media updates – #OutbrainAtCMW on Twitter, Facebook Live streaming
Video footage – behind the scenes, interviews, and quotes
Full event recap – video highlights, top takeaways, noteworthy moments

Additionally, we’ll be presenting at our very own session.

The Evolution of Content Marketing ROI

Once upon a time, content plus distribution made for a strong content strategy. Fast forward to today and the needs of marketers have evolved. As they turn to Content Marketing to power their content-driven customer journeys they are demanding more tools, measurement, greater integration, and tailored ROI.

Outbrain is pleased to have guest speaker, Forrester senior analyst, Susan Bidel, join our session to speak to the emerging global needs that are driving the changes of today and expectations of tomorrow. Ant Hearne, VP Global Sales Marketing at Outbrain will reveal the findings of a commissioned study conducted by Forrester Consulting which explores the intersection of Content Marketing and ROI and demonstrates the Total Economic Impact of Content Discovery.

Now, meet the team and find out what sessions they are most interested in attending:

*Don’t be afraid to say hello and connect with us! Content marketing conversations encouraged but not required.*

Lila Tenenbown: Industry Marketing Manager

“As an event producer, I’m in awe of the size and scale of CMWorld. CMWorld organizers wrangle 4,000+ marketers and organize dozens of sessions that run concurrently — it’s inspiring.

This is my second visit to CMWorld — and both years, I found the content to be overwhelmingly good — but the agenda to be overwhelming. The agenda doesn’t list company names of speakers, so it’s important to dig into the speaker bios when planning your itinerary. Be sure to sign up early for the sessions you want to attend — because they will sell out.”

Lila’s Top Session Picks

Unthinkable — How the Most Prolific Marketers in the World Write and Create with Jay Acunzo.

I’m planing on running to get a good seat at Jay Acunzo’s session. We are all susceptible to the late-summer “blahs” and could benefit from an hour with Jay, as he evangelizes creative, craft-driven marketing and business practices.

LOCATION: Exhibit Hall A

DATE: September 8, 2016

TIME: 1:45 pm – 2:30 pm

The Worst Advice Marketing Ever Gave to Content with Rand Fishkin.

I’m eager to hear Rand’s take on the latest “content marketing best practices” floating around. I’m hoping he suggests that marketers eliminate the word “funnel” from their vocabulary completely.

LOCATION: Exhibit Hall A

DATE: September 7, 2016

TIME: 2:15 pm – 3:00 pm

Shana Pilewski (Me): Content Development Strategist

“I’m a content creator who is always looking for new tips, tricks, and tools that can help me become more proficient, effective, and creative at what I do.

I’m most interested in learning how the session speakers are producing better content, as well as mining the people representing their businesses, brands, and agencies at the event. Everyone at the event should be seen as a resource for knowledge and can be tapped into. It’s really an amazing opportunity to look at the industry from the inside.”

Shana’s Top Session Picks

Content Marketing in the Machine Age: 25+ Tools and Techniques to Make Your Content More Automated and Intelligent with Paul Roetzer.

Inspired and armed with an array of readily available technologies that marketers can use to make their content more automated and intelligent? Count me in — I’ll admit my general susceptibility to the buzzword ‘disruption’ in this event description but believe it will be a strong presentation regardless.

LOCATION: Jr. Ballroom B

DATE: September 7, 2016

TIME: 11:35 am – 12:20 pm

Killer Content: How brilliant brands create less content and deliver bigger success with Andrew Davis.

Now, there’s a wild idea. We all know content saturation exists, yet we continue to churn and burn out content on the regular in hopes of stronger results. I’m excited to sit in on this conversation, maybe fielding stories from others in attendance as to what their editorial calendar looks like and whether quantity does or ≠ quality.

LOCATION: Exhibit Hall A

DATE: September 7, 2016

TIME: 11:35 am – 12:20 pm

Ant Hearne: VP, Global Sales Marketing

“I think when you approach an event as vast as CMW you need to be clear on what areas are a priority for you. This year I have two main areas of focus:

How can we help brands build better internal business cases for increased content marketing investment?
How content consumption data can be applied to improve many marketing challenges on & offline?

Both of these will heavily influence the sessions I sit in on.”

How to Create a Documented Content Marketing Strategy with Michael Brenner and Stan Woods.

There is a lot in this stream at CMW but I will make sure I am at Michael Brenner & Stan Woods workshop. I think Michael’s background in both client side and agency roles puts him in a good position to help brands with this challenge.

LOCATION: TBD

DATE: September 6, 2016

TIME: 1:00 pm – 4:30 pm

Account-Based Marketing & Content Marketing: Friends or Foes? with Joe Chernov.

On the topic of addressing marketing challenges online and offline, this session on how to match content consumption data with CRM data to deliver meaningful business results should be really interesting.

LOCATION: Room 25

DATE: September 7, 2016

TIME: 3:20 pm – 4:05 pm

Wendy Bernal: Director Global Brand & Sales Marketing

“This is my second time attending CMW and I am always impressed with the wide range of topics and speakers. I have two main goals for every event I attend:

Hear and learn what Outbrain clients/potential clients need.
To gain knowledge of my own that I can bring back to my job.

With this in mind, my top picks are…”

Paid and Unpaid Content Promotion and Distribution Methods that Actually Work with Chad Pollitt.

Necessary for me to hear how marketers think about their distribution strategy. I am hoping to get good competitive intel as well as an understanding of how our business is perceived so that I can identify opportunities that we can capitalize or improve upon.

LOCATION: Grand Ballroom B

DATE: September 8, 2016

TIME: 1:45 pm – 2:30 pm

The New Rules of Global Customer Engagement: How to build momentum for your brand around the world through content marketing with Tami Cannizzaro.

I recently moved into a Global brand management role and I am in the midst of working to establish and grow our brand across cultures and markets while maintaining consistency and alignment. The struggle is real. I’m eager to learn how others do it!

LOCATION: Room 4

DATE: September 8, 2016

TIME: 11:05 am – 11:50 am

Nate Lozier: Video & Content Strategist

“This is my first time attending CMW. I’m excited to attend (and document) some great sessions, particularly those related to video marketing.”

Nate’s Top Session Picks

Social Video: How Companies are Succeeding with Videos on Facebook with Mari Smith.

Making a video for social is easy. Making a video that users will stop and watch – particularly among a growing abundance of video content – is a whole different story.

LOCATION: Room 3

DATE: September 7, 2016

TIME: 12:35 pm – 1:20 pm

Closing Keynote with Mark Hamill.

Developing a successful content marketing strategy can often feel arduous and daunting, much like battling the Galactic Empire and the Sith during the Galactic Civil War. I’m excited to hear what Luke “Mark Hamill” Skywalker has to share.

LOCATION: Exhibit Hall B

DATE: September 8, 2016

TIME: 4:45 pm – 5:45 pm

With that, make sure to find us on Twitter for continuous updates about our whereabouts, links to daily blog recaps, quick key takeaways, quotes, live coverage, and a behind-the-scenes look of #OutbrainAtCMW.

And before you go, a few tips from us on surviving an event of this magnitude:

If you see an open outlet, charge up. Even if you think you have enough battery life on your phone and laptop, you never know when your next charging opp will be. Home base slides into the wall plugs are fair game so choose your opponents wisely.

Select and sign up for workshops and breakout sessions in advance. If you bypassed during registration due to the overwhelming nature of this task, circle back and modify your registration with as much info as possible. It won’t be nearly as overwhelming as getting denied from what you’ve outlined as the most valuable talks.

Put all the sessions you want to attend as calendar invites on your phone. Unless the event has an app to help you track your next steps, you don’t want to be rifling through your stuff last minute for info on where and when your next session is.

Get to sessions EARLY. Have two sessions back to back? This might mean ducking out on the closing slides of the first session in order to dash to the next speaker or workshop. Find the remaining info elsewhere or deal with the possibility that you may be out of a seat for the next session.

Eat every piece of free food available. While there will be refreshments and vouchers more than likely included in your package, sometimes you’ll need a boost between networking events. So, my advice is to grab a donut if you see one and don’t feel bad about lining your pockets with treats you find along the way.

See you there!

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