[Free eBook] Content Marketing Throughout the Customer Journey

Jennifer Bassett
Jennifer Bassett

Learn how to create content that surpasses reader expectations and converts prospects with this free Ebook

As the customer journey has evolved, so too has the nature and demand of content marketing.

Smart practitioners are learning that over-simplified metrics like traffic don’t always equate to leads, customers, or loyal fans. They know that the consumer path to purchase is personal and comes with many different touch points. The content funnel is real and it’s these pivotal moments that will help them impact the overall decision-making journey of their customers.

So how does understanding all of this translate into producing actionable results for a brand or business?

It’s one thing to know, but another thing to understand how to execute against that knowledge.

That’s why we decided to create a free eBook to teach marketers how to create content that surpasses reader expectations. This ebook shows you how you can move prospects through the funnel at higher rates of conversion, proving a better return on your content marketing investment.

You can download the free ebook here and learn more here.

We hope you learn from our insights — and feel free to send us any questions or comments about the ebook in the comments below.

Jennifer Bassett

Jennifer Bassett

Jennifer is Outbrain's former Managing Editor. She has 10+ years of experience in the content strategy and editorial space. She began her career as a book editor and has consulted for top agencies, non-profits, and media companies including Memorial Sloan Kettering, Havas Worldwide New York, and Interbrand. When she's not talking content, she's playing music with her bands The Missing Footage and The Living Kills. You can read more of her writing at jennifer-bassett.com.

Add A Comment

* Your email address will not be published. All fields are required.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

  • Ian Cleary| January 30, 2017 at 6:06AM

    Hey Jennifer, really nice piece of content. I really like your idea related to creating an ‘engagement pixel’. It means a lot cheaper advertising costs!!!

  • Andrè M. Pietroschek| June 29, 2018 at 12:00AM

    We all could spend a lifetime reading ebooks, but with the goal of selling my own ebooks one focused question remains: Why are you unable to give us an estimated number of customers, IF we follow your words of wisdom?

    My creed: Learn o be a better criminal, or get a real job paying the bills of your chosen lifestyle. Otherwise it is always the downward-spiral.