Berlin (November 13, 2018) – Outbrain has won the Silver Award in the category “Best Native Advertising Platform/Network” at this year’s Native Advertising Awards. The Awards are presented by The Native Advertising Institute. They acknowledge the best native advertising and promote inspiring, effective and creative work that helps organizations worldwide achieve their goals and tell great brand stories in a non-disruptive way.
The Native Advertising Awards include 33 categories under the themes: organization, strategy, channels, and formats. The Native Advertising Awards honor print and digital native advertising and it is the largest international award program dedicated to native advertising.
“Outbrain demonstrated outstanding innovations this year with FOCUS, our revolutionary Click-to-Watch video solution. In the best sense of Native Advertising, it does not force users to watch autoplay videos or pre-rolls, but gives them the choice to choose their next discovery”
The shortlisted companies were selected by a panel of judges from across the industry based on their work in categories covering the most important aspects of native advertising such as strategy, organization, formats, and channels. The jury counts experienced native advertising professionals such as Stephanie Losee, Head of Content at Visa Corporate Communication, Tim Cain, Founder of Digital First Media, Stuart Feil, Custom Publishing Director at Adweek, Susan Borst, VP, Mobile at IAB, Sascha Pallenberg, Head of Digital Content at Daimler AG, and Chad Pollitt, VP of Marketing at InPowered.
Award submissions came from countries across the globe including Sweden, Peru, Croatia, United States, Germany, Belgium, Slovenia, Russia, Denmark, Italy, Australia, and the Philippines.
About Native Advertising Institute
The Native Advertising Institute is dedicated to helping marketers become successful with native advertising. By providing insights and tools such as case studies, best practices, how-to guides and analysis from industry insiders as well as research and ebooks. Native Advertising DAYS is the first conference in the world dedicated exclusively to the field of native advertising and attracting a number of prestigious speakers, brands and publishers.