Ziv is a Performance Strategist at Outbrain working with the amplify team in Israel. He previously led a strategy team at McCann Ericson, one of the leading creative agencies worldwide. Ziv has vast experience in planning, monetizing and optimizing campaigns, he works closely with brands and agencies in order to define goals and requirements prior to campaign launch and achieve their goals when the campaigns go live. Ziv lives in Tel-Aviv with his wife and loves outdoor extreme sports like surfing, downhill biking and snowboarding. Ziv holds a BA in Communication and Management.