Outbrain’s Guest Blogging Guidelines | Outbrain Blog

CONTENT MARKETING & DISCOVERY

Outbrain’s Guest Blogging Guidelines

| Will Fleiss

Outbrain Guest Blogging Guidelines

We’ve received an increasing number of inquiries from marketers about guest blogging on the Outbrain content marketing blog. A handful of great marketers have done so (one of my favorites is “How to  Hire a Content Marketing Rockstar” from Eric Siu, founder of Single Grain), but we never formalized the process for submitting a guest post.

Well, now’s the time.

If you’d like to publish a guest post on our blog, please read the following guidelines and complete the form that’s linked to at the bottom of this post.

Our Audience

Outbrain sits at the intersection of content and performance.

We enable great content to outreach expectations, by helping the most interested audiences discover it on premium publisher websites around the world.

Thousands of marketers promote their content through our index and recommendation algorithms every day. These marketers look to us for ACTIONABLE strategies, insights, and tactics that can help them achieve their Key Performance Indicators (KPIs).
Whether those KPIs include metrics to drive awareness, traffic, social shares, leads, sales, or any other high-value action, the underlying theme that drives their challenges and achievements is performance.

Outbrain Content KPI Funnel

Quality Guidelines

As we’re sure you know, there is already SOOO much content about content marketing online. We have no interest in contributing to the swath of useless advice pieces that are already clogging up the interwebs. Quality is everything. Quality means original, practical, real world examples, real data, successes, and even failures.

Ultimately, this statement is the standard to which we hold our own content and it’s the true measure of the guest posts we’re looking to host:

“An Outbrain blog post should make our readers want to stop what they’re doing, print the article, and spend the day applying what they learned to their content strategy. To put it succinctly: Your post should be inspiring!”

[Full Disclosure: We adopted this from the KISSmetrics guest blogging guidelines, because it’s so darn awesome! 

Topics We’re Looking to Cover

To give you a better idea of what we’re looking for, here are some topics and example posts we feel deliver the most value to our readers:

Becoming a Guest Blogger

Don’t feel like you have to complete your entire post before pitching it to us. Just start by filling out the form and we’ll get back to you to discuss. Also, if you’re not sure if your idea for a post fits our guidelines, but you still think our audience will love it, go ahead and complete the form anyways. We look forward to hearing from you!

COMPLETE THE GUEST BLOGGING FORM HERE

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Will Fleiss

Will Fleiss

Will leads content marketing at Outbrain. He's been doing online marketing for 10+ years, spending time on the agency-side at... Read more

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