COVID-19 has hit every industry hard. But if something is certain, it’s that the world as we know it is different.
The events of 2020 brought significant and lasting impacts across the advertising industry that we don’t yet fully understand the implications of.
Outbrain Click-to-Watch Video Smartad delivered 100% engaged and opted-in audiences for Elvie.
Today’s advertising triopoly is known — Facebook, Google, and most recently, Amazon. But a fourth player has remained inextricably linked to Facebook’s successes and position — Apple.
Marketers can now reach 285 million worldwide consumers programmatically within a range of Opera owned and operated mobile placements
Flick will lead the Belgium, Netherlands, and Luxembourg markets.
The new auto-optimization solution enables marketers to maximize conversions within a budget, hit a specific Cost Per Action goal or within a Cost Per Click range
Amid the COVID-19 led shift to online shopping, Carousel helps brands scale their impact outside of the walled gardens, mirroring an in-store shopping experience online
Retail spend on digital ads set to surge 21% this year as marketers adapt to consumer behavior shift