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Forget Cost Per Click. Outbrain Is Chasing Brand Budgets Now
Outbrain is out to prove that its ads can drive awareness with its launch of an attention-based offering, Onyx, that could change its monetization model.
Source: AdExchanger
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Outbrain co-CEO David Kostman: ‘Advertisers are looking to consolidate spend with fewer partners’
Outbrain has announced the debut of Onyx, a new platform launched in partnership with Adelaide to further its credentials as a premium advertising offering.
Outbrain Launches “Onyx,” a New Branding Platform Built to Maximize Attention
Onyx leverages the company’s AI prediction technology across dedicated environments for high-impact display and video advertising
Source: Global Newswire
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Outbrain Brand Studio Wins Audience Honor for Best Mobile Campaign
The 15th Annual Shorty Awards recognizes Outbrain Brand Studio and Elvie with the Audience Honor for Best Mobile Campaign.
Source: Shorty Awards
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Outbrain & Elvie: Best Brand Engagement Campaign at PMA 2023
Outbrain Brand Studio and Elvie win High Commendation for Best Brand Engagement Campaign at the 2023 Performance Marketing Awards. The PMAs are hosted by industry thought leader, PerformanceIN.