Getting Some News...
3 reasons why the publisher ecosystem in India will move towards mediation
India’s publisher ecosystem is undoubtedly becoming fragmented, with over nine native advertising players having a presence in the market.
Source: MediaNews4U
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Outbrain’s Digital Audience Reach Surpasses Facebook, Google & Others in Key Global Markets
Outbrain announced today that it is the global leader in total digital reach for the month of April, within key markets including the U.S., Spain, Germany and the United Kingdom.
Outbrain and Gray Television Form Multi-Year Strategic Partnership — Brings News-Feed Technologies for the First Time to 93 Markets Across the US
Outbrain has entered into an expanded technology partnership with Gray Television, which owns television stations in 93 markets in the United States.
Outbrain Awarded New Patent For Provisioning Personalized Content Recommendations
Outbrain announced today the grant of US Patent No. 10,165,069. This patent for Provisioning Personalized Content Recommendations, relates to key features of Outbrain’s Sphere product, and further supplements Outbrain’s extensive intellectual property portfolio in the content discovery and personalization space.
Web Content-Recommendation Firm Outbrain to Acquire Native-Ad Specialist
Outbrain Inc., a company best known for placing ads on publishers’ sites that recommend content elsewhere on the web, said it is acquiring Ligatus GmbH, a subsidiary of German media giant Bertelsmann SE that specializes in native advertising.
Source: Wall Street Journal
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