Getting Some News...
The Internet user and his memory of fish when “swimming” in the ocean of online advertising
According to a recent study carried out in Germany by Outbrain, 69% of consumers confess that they cannot remember the advertisers parapeted after online advertising.
Source: MarketingDirecto
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Content without reach is like building cathedrals in the desert:Sandeep Balani,Head of India at Outbrain.#MartechMonday.
Q) What Impact do you think will AI & Machine learning will bring to the Marketing Industry? AI and machine learning are going to make the overall industry more efficient in terms of the way it operates and help bring a greater scale with clients.
Source: Martech Leader
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Programmatic Advertising explains: You should know these terms
CPA, RTB, DMP – to match Dmexco , our guest author has put together an extensive glossary that is intended to shed light on the many terms surrounding programmatic advertising.
Outbrain Integrates with Google Display & Video 360 to Strengthen Programmatic Offerings
Powered through BidSwitch, Outbrain will provide marketers with solutions to scale their native strategy, programmatically
Source: BusinessWire
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Outbrain Partners with Google Display & Video 360 to Improve Its Programmatic Offerings
Outbrain Partners with Google Display & Video 360 Improves Its Programmatic Offerings Powered through BidSwitch, Outbrain will provide marketers with solutions to scale their native strategy, programmatically.
Source: MarTech Advisor
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