Outbrain’s Press Center

India is a dynamic market; in terms of page views, it is the second largest. India’s market has had a tumultuous path; it is highly fragmented and diverse. From a consumer standpoint, India is undoubtedly further down the digital development curve, and it is gaining ground in terms of more advertising dollars shifting to digital. […]

Already battered by years of marginalization from walled gardens, media owners on the open web are looking over a cliff.

Already battered by years of marginalization from walled gardens, media owners on the open web are looking over a cliff. The deprecation of third-party cookies promises to hamper targeting on their sites, threatening to wipe out 52% of their inventory’s value. Meanwhile, the walled gardens continue to strengthen their barriers and command a greater share of […]

Outbrain is a pioneer among the open-web recommendation engines. It makes use of a unique technology that provides 10 billion daily suggestions to consumers across more than 7,000 web domains, as well as connecting marketers with these audiences to help them expand their businesses.  Outbrain specialises in localised advertising. It recommends articles, slideshows, blog posts, photographs, […]

Craig Hughes, vp of corporate development and strategic partnerships at Outbrain, an ad tech company that works with publishers such as CNN, said advertisers are starting to think about media responsibility in the same way they do corporate responsibility. “We need to think about a few things such as how to handle decisioning around where […]