Outbrain and Teads agree to combine in a transformative deal for advertising
Case Study
3000%Increase in landing page visits (average per day)
+55%Increase in time spent on site (2 min and 53 sec)
+0.11%CTR
VisitDenmark, Denmark’s official tourism board, promotes the country as a destination hotspot. The brand launched the campaign: “Odense, Home of Hans Christian Andersen” to promote Odense as an interesting travel destination. VisitDenmark used video storytelling to highlight the magic and beauty of the famous fairytale author’s home.
The goal of the campaign was to raise awareness and inform Italian travellers about Odense. VisitDenmark sought to capture the attention of a qualified audience that they could then direct to their VisitDenmark.it portal.
VisitDenmark created an engaging 68 second video that takes users on a journey. The brand turned to Outbrain’s open web platform to reach a qualified audience through non-intrusive and engaging advertising formats.
For this campaign, the tourism board used Outbrain’s Click-to-Watch video solution – a 100% user opt in format that plays in full view, ideal for immersive video storytelling. The videos was amplified within native placements, such as In-Read and In-feed, across Outbrain’s premium publisher network. By applying an in-video CTA, the brand was also able to drive viewers back to their site.
Furthermore, the campaign was also promoted via standard end-of-article native formats, guaranteeing the brand maximum visibility.
Working with Outbrain’s native formats and placements has been a great experience. With Outbrain, we significantly exceeded our initial objectives. Content amplification across their premium punisher was an excellent means of generating awareness and engagement. We look forward to working on more native campaigns with Outbrain, their team was transparent and supportive which led to great results.“
