Case Study
Outbrain Positions Itself as Full-Funnel Partner of Switzerland Tourism with High-Impact Display
75%viewability
0.65%CTR (2.3x the campaign benchmark)
-13%CPM vs. target
Case Study
75%viewability
0.65%CTR (2.3x the campaign benchmark)
-13%CPM vs. target
Switzerland Tourism (ST) is the national marketing and sales organization for Switzerland, tasked with promoting domestic and international tourism demand to the country. An important part of its activity is based on communication campaigns aimed at stimulating interest and showcasing Switzerland as a tourist attraction, through diverse experiences that stand for quality, modernity, and authenticity.
After a slow period due to the global health crisis, ST resumed its promotional efforts in order to relaunch its tourism activity. As a long-standing partner of Outbrain, ST’s objective for this “comeback” campaign was clear: boost the awareness and visibility of Swiss tourism.
For its campaign, ST leveraged Outbrain’s High-Impact Display — an exclusive, brand-safe format placed in-article for 100% share of voice and maximum visibility. The tourism brand also teamed up with world-renowned Swiss personalities, such as Roger Federer and Mike Horn, for its witty campaign about Switzerland’s must-see attractions. The campaign KPIs were a minimum viewability rate of 70% and a CPM below 5€.
Outbrain has been an essential partner for our traffic and conversion objectives. We’re very satisfied with the performance of this campaign based on high-funnel objectives. We are already planning to launch new High-Impact Display campaigns together!”
