Vertbaudet, Kid’s Fashion Retailer, Reaches a Qualified Audience

Category

Retail

Success Story

Putting children first since 1963, Vertbaudet pays particular attention to parents’ requirements and childrens’ needs, applying its expertise to create stylish collections that offer great value for money.

Overview

Vertbaudet, an e-commerce website specializing in children’s fashion, was looking to advertise its flagship product, indestructible pants, through a “sponsored” blog campaign. “E-journalists,” designated by the brand, wrote about the quality and usefulness of the product on their respective blogs. As an add-on to the editorial content they created, the bloggers directed their audiences back to the online store through links and banners.

 

The following were Vertbaudet’s two main aims:

  1. To significantly increase the visibility and audience of the sponsored blogs to enhance the reputation of the indestructible pants.
  2. To optimize the number of visitors who converted by visiting the Vertbaudet e-commerce website after reading the blog.

Solution

To achieve these objectives, Outbrain recommended the following solutions:

TBTG case study

Results

Outbrain has been able to substantially grow the visibility of Vertbaudet’s iconic product through quality content. Outbrain’s collaboration with the brand resulted in a 62% decrease in the cost per visit to the online store. This campaign was based on a win/win situation that benefitted both Vertbaudet and the bloggers. Vertbaudet significantly enhanced the promotion of its product, indestructible pants, within the blogging community, as well as across a wide, targeted, interested audience on major media websites: TF1, France Télévision, Libération, 20 Minutes, le Nouvel Observateur, Grazia, and 750G.

This campaign greatly helped to grow the visibility of the sponsored blogs (50% more unique visitors reached, compared to sponsored blog campaigns run without paid media), and thus significantly increased visits and sales on vertbaudet.fr (40% more traffic and 50% more conversions).”

Maud Faulon, Traffic Manager at Vertbaudet

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