Velasca Increased Brand Awareness By 17% With Outbrain

Fashion / LifeStyle|Awareness

Velasca is an Italian handmade footwear brand that offers high-quality products at  an affordable price.

Overview

Velasca partnered with Outbrain, the leading premium content recommendation platform, to reach more qualified users and ultimately increase sales and subscriptions.  In partnership with both Outbrain and Nielsen, a brand uplift survey was employed to measure KPIs such as awareness, consideration, recommendation and intention to buy.

 

Solution

Step #1

Velasca partnered with content recommendation platform Outbrain to promote their e-commerce site across a network of premium publishers and drive qualified users to their content.

Step #2

Outbrain created two user groups – one which had been exposed to the Velasca content and one which had not. In partnership with Nielsen, both groups were targeted with a brand uplift survey using Outbrains Story Sequencing retargeting tool.

Step #3

Nielsen analyzed and validated the survey responses. Results concluded that users exposed to the Velasca content showed a considerable increase in Brand Awareness, consideration and intent to purchase.

Results

Results concluded that users exposed to the Velasca content showed a considerable increase in Brand Awareness, consideration and intent to purchase.

“We are very satisfied with the results of Outbrain’s Discovery campaigns and the brand lift study has only re-confirmed our belief that collaborating with Outbrain is central to our digital media planning.”

Paola Parolo, Head of Digital Marketing