Native Discovery has become one of Outfittery‘s crucial performance marketing channels ever since its partnership with Outbrain began in 2016, delivering high-quality traffic and strong consumer loyalty. After 12 months, the revenue derived from Outbrain users delivered higher returns than comparable online channels. Also, users driven to Outfittery by Outbrain were 20% more likely to return to the service than other Outfittery customers.
Outbrain further exceed expectations when it came to other KPIs, with a first-class cost-to-turnover ratio and a shopping cart value that is up to 10% higher for Outbrain users than for comparable channels. These results were made possible through Outbrain’s precise targeting technology, which leverages user’s interests, and engages users at the discovery moment when they are open to new recommendations and offers.