MediaNews Group saw results immediately after implementing Smartfeed. On average, bounce rates from Outbrain referral traffic were 34% less and session duration time was 158% greater compared to other sources. Engaging Smartfeed elements included a comments section on desktop and a carousel feature for organic content on mobile.
This engagement led to higher CTRs for both paid and organic content (using Outbrain organic recommendations):
Mobile: 40%+ paid CTR lift, 60%+ organic CTR lift
Desktop: 30-60% paid CTR lift, 40-100% organic CTR lift
And active reader engagement and loyalty translated into higher RPMs. Desktop saw a 20-50% average RPM lift and mobile had a 30% lift in RPM, leading to ever-increasing revenue gains for MediaNews Group.