New Update!
Outbrain and Teads agree to combine in a transformative deal for advertising
Close the banner

Case Study

Outbrain’s Click-to-Watch Campaign with Israel’s Ministry of Tourism Drives Results

2.7XHigher Completion Rate

54%Viewers watched the full video

Introduction

The Ministry of Tourism is an economic ministry, whose primary aim is to increase economic activity. The ministry is responsible for the planning, development and marketing policies in the tourism industry.  

The Challenge

Israel’s Ministry of Tourism and their agency Sepros Digital Marketing were looking to drive tourism for Israel by positioning the country as a cultural hotspot for all things food, culture, nightlife, entertainment, adventure, and fun in the sun.

 

Recognizing video as an extremely valuable channel for generating awareness and desire, the team set out to create a high-impact, 35 second, video-centric campaign that would leave audiences longing for more.

 

To capture the attention of users, Israel’s top model was recruited to lead viewers by hand through some of the various destinations and experiences available in Jerusalem and Tel Aviv.

The Solution

To reach potential travelers, the Ministry of Tourism leveraged Outbrain’s Click-to-Watch video experience. Benefits include:

  • 100% viewability, full sound
  • A non-intrusive experience
  • 100% lean-in and intent
  • 100% long-form videos
  • 100% Storytelling

Quotes Icon

Outbrain is playing a significant part in our marketing efforts and has long proven itself as a source for highly-engaged audiences. It’s no surprise that we are finding this high level of engagement also in our Video activities.”

Eyal Varshisky, Global Digital advertising Manager for the Israeli Ministry of Tourism, Lapam

Outbrain’s Click-to-Watch Campaign with Israel’s Ministry of Tourism Drives Results