Case Study
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The Ministry of Tourism is an economic ministry, whose primary aim is to increase economic activity. The ministry is responsible for the planning, development and marketing policies in the tourism industry.
Israel’s Ministry of Tourism and their agency Sepros Digital Marketing were looking to drive tourism for Israel by positioning the country as a cultural hotspot for all things food, culture, nightlife, entertainment, adventure, and fun in the sun.
Recognizing video as an extremely valuable channel for generating awareness and desire, the team set out to create a high-impact, 35 second, video-centric campaign that would leave audiences longing for more.
To capture the attention of users, Israel’s top model was recruited to lead viewers by hand through some of the various destinations and experiences available in Jerusalem and Tel Aviv.
To reach potential travelers, the Ministry of Tourism leveraged Outbrain’s Click-to-Watch video experience. Benefits include: