SQUID Monetizes its Innovative Mobile Experiences with Outbrain

Success Story

SQUID is a mobile-first digital news service and application with the mission to help millennial generations discover the most interesting and stimulating content in an easy and fun way. Users can create their own personalized news feed and instantly share with friends across social media platforms. 

Overview

Audiences access SQUID news both by installing its native application for Android and iOS, and via integrations on -1 pages, browser, assistant, search and other pre-installed experiences through partnerships with leading mobile device manufacturers and operators, such as Huawei and Vodacom.

Solution

Through partnering with Outbrain, SQUID is able to monetize its innovative news service reaching 10 million unique active users per month in 60+ markets by:

Results

Outbrain’s recommendations are helping SQUID monetize:

We are always looking for ways to monetize audiences without compromising the user experience, particularly given the demands of our millennial audiences. Outbrain’s recommendation technology has delivered us sustainable, user-first and impressive revenues. Thanks to the great support of the Outbrain team our relationship continues to grow. We are excited to see this partnership go to the next level as a technology partner in the future.”

Johan Othelius – CEO, SQUID

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