To maximize revenues from their Outbrain partnership, FUNKE embraced Outbrain’s new In-Article Native solution. This provides access to a range of newly launched Smartad formats built for high viewability placements such as Native Social, Native Display, and Native Video. The beautiful and impactful Native Social Smartad enables FUNKE and other premium publishers to acquire advertiser budgets from the walled gardens and transfer them to the open web.
Outbrain’s In-Article Native solution is powered by a sophisticated serving logic that ensures the highest yielding Smartad format is shown to audiences.
Maximizing both the placement RPM and fill rates by connecting partners to demand from the full suite of Outbrain Smartad formats – delivering on advertiser goals from awareness to performance.
Once the right Smartad format is selected, personalization is taken further. Subtle but impactful UI enhancements are applied, creating the most personalized discovery experience to boost audience engagement rates.
Outbrain In-Article Native allows FUNKE to optimally monetize their in-article inventory. FUNKE is connected to the largest range of premium advertiser budgets and beautiful ad formats, maximizing fill rates, CTRs and commercial returns.