Outbrain and Teads agree to combine in a transformative deal for advertising

Learn more

Case Study

EverQuote Scales Conversions With Outbrain Lookalike Audiences

+52%Higher CVR vs. standard campaign

-23%Lower CPA vs. standard campaign (mobile)

-19%Lower CPA vs. standard campaign (desktop)

Introduction

EverQuote takes the hassle of out of securing auto insurance by matching consumers with providers, offering the ability to compare quotes directly from a small group of options. For agents, this proprietary platform delivers high quality, scalable connections to auto insurance consumers.

The Challenge

Driving qualified consumers as efficiently as possible is the cornerstone of EverQuote’s digital strategy. The company partnered with Outbrain for its sophisticated tools and ability to deliver on EverQuote’s conversion goals, identifying the most qualified consumers across the open web.

The Solution

EverQuote used Outbrain Custom Audiences to create lookalike audiences based on its site visitors. The Outbrain Custom Audiences pixel was installed on EverQuote.com, and Outbrain was able to model the content consumption characteristics of audiences that had visited the site. Only Outbrain can model audiences in this way because of our scale across the web, enabling us to collect consumption patterns and insights based on billions of content clicks. EverQuote’s site visitor lookalike audiences were then targeted across the Outbrain network, giving EverQuote access to new, yet highly qualified audiences that it reached with a call to action message.

Outbrain’s Lookalike Audiences layered on top of the network’s premium placements made it possible for us to scale while beating our KPI goals.”

Kyle Abbott, Vice President, Media Strategy and Analytics