How Outbrain is Positively Changing the Publishing Industry

CONTENT MARKETING & DISCOVERY

Putting in the Hard Work: How We’re Positively Changing the Publishing Industry

| Yaron Galai

OutbrainTalk_ChangingPublishing_Lighthouse

Spam.

It’s an issue that every major ad network has had to deal with at some point or another. From Yahoo to Twitter, Google, and even Facebook.

The truth is, the larger and more valuable these tech companies have become, the more people have tried to take advantage of their platforms and advertising solutions. Outbrain, too, operates at a scale that attracts spammers and scammers — with our expansive growth and now half a billion users, we have also been on the receiving end of spammy redirects and fraudulent content experiences.

So, how do we solve for this?

While I can’t speak for the rest of the players in the industry, I can address how Outbrain is dealing with these important issues.

In hopes of producing not only a more valuable user experience for audiences online, but also creating more significant revenue sources for the premium publishers in our network, we’re constantly working to:

1. Update our policies and practices in order to be fully compliant with FTC regulations and in alignment with industry guidelines.

2. Reject or prohibit content that does not match our content guidelines.

3. Scale our fraud detection with smart technology and dedicated content teams.

4. Provide better mobile experiences by delivering AMP-powered recommendations.

These days, while we recognize we may have a larger target on our back when it comes to the challenges that have long pervaded the industry, we remain committed to our company’s Lighthouse and will use new investments to continue to innovate for quality performance – driving results for publishers, brands, and their audiences.

Yaron Galai

Yaron Galai

Yaron is Co-Founder and Chief Executive Officer at Outbrain. Prior to founding Outbrain, Yaron was Co-Founder, SVP of Quigo, Inc.,... Read more

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  • Alan Cairns| July 27, 2016 at 6:06AM

    Outbrain isn’t perfect – I still see some spammy ads about life insurance that lead to questionable “content”. It’s good to hear you’re taking active steps to tackle this sort of thing.

    I would hate to see Outbrain go down the same route as other content discovery advertising platforms, some of which include product retargeting under “News from around the web”.

    But when I see Taboola I am appalled. ‘News from around the web’ and it includes product retargeting. If content discovery doesn’t get its house in order users will develop the same “banner blindness” for content discovery ads.

    of the spammier life insurance ads that lead to highly questionable content, but when I compare it to Taboola, which frequently includes product retargeting

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