Today we’re excited to announce the launch of the Outbrain Partner Network (OPN). We’ve introduced a number of new partnerships in the past few months—from DMPs to B2B demo and intent data —and we’re delighted to be making it easier for marketers to learn about and access all of our qualified partners spanning data, content, and media buying.
These new partners include Bluekai, Bombora, Brax, Contently, GeistM, LiveRamp, Quantcast, Scripted, Simplereach, and Zemanta.
A key piece of our growing ecosystem has been the Outbrain Amplify API, which makes it possible for partners to build their own content placement solutions, manage bids in real time,and synchronize performance dat a into their own systems.
As we’ve written about before, we believe that opening our API and empowering our users benefits everyone. Developers have built a diverse array of tools and dashboards off of our API. They’ve shown us solutions that we may not have been able to imagine ourselves, allowing marketers to scale their content marketing efforts both on and beyond Outbrain.
We’re thrilled that hundreds of marketers and developers have leveraged the Outbrain Amplify API since it was launched in 2014. And now through the OPN, we are able to highlight those who are our
preferred media buying partners. These are companies that meet our qualifications, standards, and earn our stamp of approval. These partners have their own unique tools and services and have been carefully chosen and trained on Outbrain best practices.
While the greatest Outbrain expertise and the latest targeting and optimization solutions will always lie within our amazing account management team, we can verify that we work closely with this select set of preferred partners. We can vouch for their understanding of our platform, the exceptional quality of their managed and software services, and their general content marketing savviness.
We created the OPN to help align marketers with the best partners to leverage and benefit from the power of Outbrain, and we can’t wait to see this ecosystem and our marketers flourish!