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''To get good at anything, you need to practice - And in order to practice, you need to spend money. So, I think that getting the opportunity to practice on lower-payout offers is a better idea. Let's say I want to see three conversions before I make a decision. If you choose something that's a hundred dollars a conversion, you have to spend three hundred bucks to get an answer.''
So, I think that finding offers - especially on Native - that have payouts in the $20 to $40 range is kind of like a sweet spot, especially when you're learning. So, it's a balance of budget, but also, that there's still some meat on the bone for profitability.''
''I would say that the technology is by far the best out of all the competition, that they have a lot of premium news sites, which are very valuable to be on, their Reps and the people that work for them are super friendly and helpful, and they also have a lockdown on Spanish-speaking people in America.''
''I'm usually willing to spend two thousand bucks to test an offer, barring it's a super high payout offer, right? So, if the payout is 200 bucks, you know, I can't figure much out for two grand.
If something's like a $40 payout, and I spend the equivalent of 50 conversions, I gave it a pretty good shot — I should start to see really more stuff happening. And I would also say if something is just going horrible, just cut the plug early.''
''Look for three boxes to be checked: scale of traffic, quality of traffic, and consumer value. When you’re looking at Outbrain, you have the potential to spend six figures a day — it's there if you want to.
Then, you take a look at the quality of the traffic, do I have to worry about a lot of fraud, do I have to worry about a lot of low-quality publishers? Again, with a major Native traffic source, you don't have that problem — it's high-quality traffic. And the demographic that dominates on Native are people that have a good income, a good job so the caliber of user of Native Ads is really as good as any.''