Video advertising

Video advertising is the promotion of ads via video. Video ads can take many forms, whether they be short image-style videos, explainer videos or product videos. Videos may be promoted on various advertising networks, including social media and native video networks, such as Outbrain’s FOCUS, Click-to-Watch native video platform.

According to Hubspot, video is the preferred medium for web users.

Video is predicted to make up 80% of consumer internet traffic in 2019. For these reasons, video advertising has surged in popularity in recent years, with 87% of marketers using video in their advertising and marketing activities.