Trend Micro uses the content discovery network of Outbrain to draw the attention of a larger target group to high-quality content on Internet security. Based on the flexible CPC model, Trend Micro reached the readers of around 100 premium German publishers that use and recommend Outbrain.
After a successful test phase in Germany, Trend Micro expanded the campaign into France and Britain as well. In addition, Trend Micro now also uses the content recommendations to alert a wider target group in independent online publications to the positive product tests of Trend Micro solutions. This extends the positive effect of such tests.