Outbrain’s campaigns were optimized for both top and mid-funnel events, i.e. leads and quotes.
In addition, multiple campaign tools and filters were used to ensure the leads generated were qualified, with a higher likelihood of conversion. These included:
- Conversion Bid Strategy: Semi Manual CBS helped to convert top-performing traffic
- Device Targeting: Leveraged both desktop & mobile on different bids
- Interest Targeting: Boosted user conversion rates
- Lookalike campaigns: Reduced CPLs
- Geo-Targeting: Delivered 2x conversion rate of top zip codes
- Placement Targeting: Blocking all non-performing sites tightened the campaign and enhanced its performance