Working collaboratively, Money Dashboard, Zag, and Quill created a data-driven content plan consisting of multiple content types, ranging from educational articles such as, “4 ways to slash your household budget…” to text-based, “soap box” style, personal finance content. In total, Quill helped Money Dashboard create four videos and 165 mobile-optimized blog entries in just six months. In addition, to drive the reach of its content and boost engagement amongst its target audience, it employed content discovery platform Outbrain.
Dashboard content was amplified across the Outbrain network. Then, the content was delivered across desktop, tablet, and mobile to readers who were most likely to be interested in it, drawing on the discovery network’s sophisticated and proprietary algorithms.
Outbrain also worked with Quill and Zag to develop multiple headlines throughout the activity, which successfully drove increased exposure and engaged traffic to the optimized Money Dashboard website.