L‘Oréal publishes its Annual Report every year and makes it a central focus of its communication with potential investors. This report, distributed on loreal-finance.com, was initially developed for shareholders of the L‘Oréal Group. Today it‘s one of the Group‘s main methods of digital communication.
With a goal of 3 million annual visitors to its site, L‘Oréal Finance turned to Outbrain to help achieve this long term goal of driving qualified traffic.
Through Outbrain‘s international premium publisher network, L‘Oréal Finance broadcasted its campaign across 8 countries (France, United Kingdom, Belgium, Luxembourg, the Netherlands, Canada, and the United States), reaching an estimated 80%+ of the audience it intended to target. Furthermore, Outbrain‘s technology allowed L‘Oréal Finance to:
Outbrain is now the most effective channel driving qualified traffic to loreal-finance.com and has exceeded the campaigns initial objectives in terms of audience quality.