Case Study

Leading Customer Generation Business, MVF Drives 167,000 Leads with Outbrain

167KConversions in the Last 6 Months

50%Increase in Revenue (over 8 months)

93%Of Leads were Qualified (20% higher than MVF’s average across other channels)

Introduction

MVF, a leading customer generation business operating in 120 countries, is known for smarter lead generation and delivering high volumes of new customers to its clients.

The Challenge

With ambitious growth plans, MVF partnered with Outbrain, a leading advertising platform for the open web, to further expand its lead generation capabilities.

The Solution

The premium publishers that make up Outbrain’s platform have provided high quality leads with excellent lifetime value. An innovator in the industry, MVF is an early adopter of Outbrain’s newest technology which allows it to secure cutting-edge solutions for its clients as soon as they hit the marketplace.

Outbrain’s Conversion Bid Strategy has been a game-changing tool for MVF. This powerful technology automatically optimizes campaigns towards top converting pages thanks to machine learning and sophisticated modelling. By taking the guesswork out of the optimizing campaign performance, Conversion Bid Strategy saves time and frees resources so that MVF can focus on advancing their creatives and ad strategy. Overall, Outbrain’s Conversion Bid Strategy has proved to be a significant revenue driver for the company.

Outbrain has become one of our top marketing channels and an integral part of our growth. We look forward to continuing working with Outbrain.”

Luke Watkin, Head of Content Discovery Networks, MVF