Findus Uses Story Sequencing to Build a Qualified and Engaged Audience for Recipe Content
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Family favorite for over 60 years, Findus has provided healthy, natural and fresh frozen food for generations. Findus has come to revolutionize the market with a series of products that are now considered household essentials.
Findus partnered with Outbrain, a leading advertising platform for the open web, to drive engagement for its full range of frozen foods through a recipe-led content strategy.
Using Oubrain and advanced targeting tools such Story Sequencing, Findus was able to build a new and engaged audience for their recipe content.
Outbrain proved to be a leading channel for Findus, allowing the brand to build engagement around the versatility of its products through recipes and reaching approximately 400K users. Outbrain‘s Story Sequencing retargeting solution allowed Findus to re-engage with users that had previously shown interest in their content, offering new recipes and thus delivering a CTR 6-times higher on the second content sequence.
Through Outbrain, Findus reached and engage a qualified audience who spent a substantially longer time on site, recording an average of 53 seconds per visit. In addition, 52% of users went on to visit more than one page on the site.
