Findus uses Story Sequencing to build a qualified and engaged audience for their recipe content

Food/Bev/CPG|Engagement

Family favourite for over 60 years, Findus have provided healthy, natural and freshly frozen food for generations. Findus has come to revolutionise the market with a series of products that are now considered household essentials.

Overview

Findus partnered with Outbrain, the world‘s largest Discovery platform, to drive awareness for their full range of frozen foods through a recipe-led content strategy.

Solution

Using Oubrain Amplify and advanced targeting tools such Story Sequencing, Findus was able to build a new and engaged audience for their recipe content.

Findus Solution

Results

Outbrain proved to be a leading channel for Findus, allowing them to build awareness around the versatility of their products through recipes and reaching approx 400k users. Outbrain‘s Story Sequencing retargeting solution allowed Findus to re-engage with users that had previously shown interest in their content, offering new recipes and thus delivering a CTR 6 times higher on the second content sequence.

Through Outbrain, Findus reached and engage a qualified audience who spent a substantially longer time on site, recording an average of 53 seconds per visit. In addition, 52% of users went on to visit more than one page on the site.