Case Study

Findus Uses Story Sequencing to Build a Qualified and Engaged Audience for Recipe Content

400KUsers reached through recipes

53 Sec.Average time spent on site

X6Higher CTR using second sequence of content

Introduction

Family favorite for over 60 years, Findus has provided healthy, natural and fresh frozen food for generations. Findus has come to revolutionize the market with a series of products that are now considered household essentials.

The Challenge

Findus partnered with Outbrain, a leading advertising platform for the open web, to drive engagement for its full range of frozen foods through a recipe-led content strategy.

The Solution

Using Oubrain and advanced targeting tools such Story Sequencing, Findus was able to build a new and engaged audience for their recipe content.

Findus Solution

Findus Uses Story Sequencing to Build a Qualified and Engaged Audience for Recipe Content

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