
Case Study
400KUsers reached through recipes
53 Sec.Average time spent on site
X6Higher CTR using second sequence of content
Family favorite for over 60 years, Findus has provided healthy, natural and fresh frozen food for generations. Findus has come to revolutionize the market with a series of products that are now considered household essentials.
Findus partnered with Outbrain, a leading advertising platform for the open web, to drive engagement for its full range of frozen foods through a recipe-led content strategy.
Using Oubrain and advanced targeting tools such Story Sequencing, Findus was able to build a new and engaged audience for their recipe content.