What Is Native Advertising?
Native advertising is a form of paid media that is frequently adopted by content marketers. By definition, it is any paid content that is "in-feed" and inherently non-disruptive. This includes promoted tweets on Twitter, suggested posts on Facebook, and editorial-based content recommendations from content discovery platforms like Outbrain.
Content marketers are increasingly turning to native advertising as it is understood to be better at building trust and engagement with prospective customers than traditional display ads.
What are the Benefits of Native Advertising?
The extent to which people share content related to the brand or information about the brand as part of their everyday social lives at work, on the go, or at home.
Average brand recall with native ads is 2X more than the traditional banner ad control group.
Through partnering with publishers, who are true experts at engaging audiences with content, you can learn how to build out your own native ad offering.
While many brands counted on traditional display ads in the past, they've come to realize that native ads garner much higher CTAS. In fact, reading a native ad headline yield 308x more time of consumer attention than processing an image and banner
Once a user engages with your native ad experience, you can retarget them with relevant display ads that have a much better chance at effectiveness.
What Does Native Advertising Look Like?
Recommendation Modules & Widgets
Paid Search Units
The Do’s and Don’ts of Native Advertising Content
Properly label your content
Draw from social media when determining what types of headlines to use
Use body copy to smoothly lead the reader to your intended next step
Use inaccurate, misleading, or overly sensational headlines or ad copy
Write headlines that are “too good to be true
Create articles with duplicate content based on other affiliate offers
Encourage accidental clicks by implementing ads (or images) that appear to be organic content
For in-depth information on each of the areas above, please visit the following articles:
What's the difference between content marketing and native advertising?
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The Macroeconomics of Native Advertising
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