Outbrain’s Conversion Bid Strategy (CBS) is a tool that optimizes campaigns based on specific conversion goals.
With Outbrain, Syfe efficiently accessed engaged audiences on sites such as Channel News Asia, Straits Times, BBC and CNN. By amplifying its owned and paid content across Outbrain’s premium publishers, Syfe was able to connect with potential investors in order to drive quality leads for its recently launched REIT portfolio. The digital wealth management company leveraged these strategies for a successful campaign:
- Focusing on best performing platforms (desktop and tablet)
- Determining specific Interest Targeting segments
- Refreshing content on a weekly basis