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Outbrain Unveils ‘Outbrain for Chat’

New Outbrain Service Revolutionizes How Publishers Deliver Personalized Content
Recommendations to Users on Mobile and In-Apps

Enables Publishers to Seamlessly Launch Applications Across Leading Messaging Platforms in Minutes

NEW YORK - (March 24, 2016), Outbrain is excited to launch “Outbrain for Chat,” a service that enables any publisher to seamlessly launch Applications (or Content Bots) across the leading Messaging platforms in minutes. Outbrain’s new offering combines the unique power of its personalization platform with access to a proprietary Editorial Chat Management System or “ECMS”. The result is a unique interactive content experience that allows publishers to marry editorial programming with true content personalization.

As messaging evolves from simple peer-to-peer real-time communication into a platform for a multitude of other services, Outbrain is paving the way through “conversational content” – combining personalized recommendations and editorial controls within chat applications for a smart, natural, and seamless communication flow. Outbrain’s technology with chat bots is dynamic and learns over time, presenting users with the latest news and most interesting stories, based on an individual’s Interest Graph. Users can view, save for later or read the articles within the messaging app, plus much more.

“Our mission at Outbrain is to serve audiences the best personalized content experience,wherever they are. Messaging is the next frontier and where audiences will spend their digital lives, as messaging apps become the new browsers and chat bots replace web sites and apps,” said John LoGioco, Outbrain’s Executive Vice President. “As the chat bot revolution unfolds, we are excited to help publishers using our patent pending innovation to deliver a great content experience within this new medium.”

The flexible technology platform that powers Outbrain for Chat has the potential to operate in a number of environments, opening up possibilities for interactions that venture beyond a single provider. This new end-to-end technology can be adapted to any UI and powers publishers with the tools to tap into the fastest-growing channel for user adoption and attention.

Born out of Outbrain’s Innovation Lab, Outbrain for Chat launches today as a distinctive extension of Outbrain’s capabilities. It is provider-agnostic and once built, can be pushed to every messaging client that leverages Bots, enabling content discovery and personalization to happen anywhere. Outbrain is currently working with both Messaging apps and across the hundreds of publishers in its premium publisher roster to inform and discover audience habits.