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Advertising Age

September 04, 2015

Is Native Advertising About to Go the Way of Pop-Up Ads?

Native advertising feels like a fresh opportunity, but at the rate things are going, it runs the risk of reviving all of the familiar challenges that have made the display ad business such a challenging proposition. Matt Crenshaw, Outbrain VP Product Marketing addresses why brands need to reassess their native ad strategy and make content matter.... Read More ›


August 19, 2015

OMD Australia Signs Deal With Outbrain

Media and comms agency OMD has announced a partnership with Outbrain, in a move to further strengthen its content marketing expertise.... Read More ›


July 16, 2015

India.com Strikes Multi-Year Partnership With Outbrain

India.com, India's third largest online publisher and Outbrain, the world's largest content discovery platform, today announced the details of a multi-year strategic partnership. The deal will empower the media company and its properties to fully leverage the Outbrain guided personalisation platform... Read More ›


June 17, 2015

Outbrain and Dentsu partner for content marketing push

Dentsu Aegis Network Australia has strengthened its relationship with content marketing and amplification business Outbrain... Read More ›


June 16, 2015

Outbrain announces ScoopWhoop, StoryPick and Indian Express as new publishing partners in India

Content discovery firm Outbrain has announced a number of publishers in India signing up to use its network, including Indian Express, ABP Live, Financial Express, MTV India, ScoopWhoop, StoryPick and fossBytes... Read More ›


June 08, 2015

Outbrain Enables Direct Sold, In-Feed Placements For Publishers

Outbrain will allow publishers to sell native in-feed placements via their direct sales channels. In beta testing with four publishers, publishers can offer the units on a CPC or CPM basis... Read More ›


June 01, 2015

Clickbait headlines hurt clickthrough rate, report for content marketers suggests

Research by content discovery platform Outbrain and marketing software firm HubSpot suggests from a study of 3.3 million paid link English language headlines that words that promise quick-fix solutions, are pushy and stress urgency also turn readers off.... Read More ›

The Huffington Post

May 27, 2015

How India Consumes Content Online, According To Outbrain

Outbrain, the content recommendation module you have probably seen at the end of many web pages (including this one), makes 190 billion content... Read More ›

The Sunday Times

May 11, 2015

SPH Inks Multi-Year Tie-Up With World's Largest Content Discovery Platform Outbrain

Singapore Press Holdings (SPH) has signed a multi-year strategic partnership with the world's largest content discovery platform Outbrain, it announced on Monday... Read More ›


May 01, 2015

Ant-Man and Magic Mike XXL top the most buzzed about summer movies... as Pan comes up short

A study released by Outbrain, the world’s largest content recommendation platform, monitored reader responses to nearly 7,000 stories about summer movies posted across the web during the first quarter of 2015 and used it to try and gauge which movies are generating the most engagement and interest among readers... Read More ›


March 27, 2015

ESPN, Outbrain Partnership Lets Other Marketers Get Native Placement on the Sports Site

One of the biggest names in sports is letting other publications tap into its digital audience. ESPN and content recommendation platform Outbrain announced Thursday that the two signed a multi-year, global deal. And, because Outbrain is being integrated into ESPN’s in-house sales platform, it will allow third-party content to be seeded natively into ESPN’s editorial stream, including between articles in the ESPN newsfeed... Read More ›


February 26, 2015

The Future of Data-Led Journalism is Less Data

“Data is the new oil.” That is the modern maxim across a host of industries. From shopping to shipping, businesses are being urged to gain better insight and improve performance by delving into their underlying numbers. News media are no different. In the last couple of years, journalists have been encouraged to adopt analytics software as part of their daily editorial efforts. Now it is common to find newsroom editors checking their page views, time-spent metrics and social referrals on a minute-by-minute basis... Read More ›


February 26, 2015

Outbrain Among Partners for OMD UK ‘Newsroom’ Launch

OMD UK partners with Buzzfeed, The Guardian, Global Radio, Facebook and Outbrain for ‘Newsroom’ launch. OMD UK has launched a real-time creative unit, Newsroom, in partnership with Buzzfeed, The Guardian, Global Radio, Google, Facebook and Outbrain... Read More ›


February 26, 2015

Outbrain Teams-Up with OMD to Support Launch of Newsroom

OMD UK has launched the Newsroom, a real-time insights and ideas team, as part of a series of initiatives. The agency has teamed up with leading data and publishing launch partners, including Buzzfeed, The Guardian, Global Radio, Google, Facebook and Outbrain, for the launch... Read More ›


February 25, 2015

Outbrain Recommande Tous les Sites du Groupe Le Monde

Déjà partenaire du monde.fr, Outbrain, spécialiste de la recommandation de contenu, vient de nouer un partenariat pluriannuel exclusif avec le groupe Le Monde afin de déployer l’ensemble de ses outils sur huit de ses sites internet (Le Monde, Télérama, Le Huffington Post, Courrier international, La Vie, L’Obs, Le Plus et Rue89)... Read More ›

The Wall Street Journal

February 24, 2015

Rodale Partners With Outbrain to Dial Up Traffic For Prevention, Other Sites

Magazine publisher Rodale has entered into a multi-year partnership with Outbrain, one of a handful of players that have emerged over the past few years promising to help media companies generate more Web traffic... Read More ›

Beet Tv

February 13, 2015

Outbrain Uses Data To Improve Content Marketing

Since founding in 2006, Outbrain has built up to serving 200bn content recommendations on publisher sites every month, most as suggestions at the bottom of online articles. Now it wants use some of that breadth to improve the relevance of those recommendations... Read More ›


February 04, 2015

Inside Forbes: 4 Graphics Show How We're Optimizing Our Newsroom for Business Realities

Now, we’re solidifying a new workflow. I call it the Stargate newsroom. In one of my sci-fi favorites, an Egyptologist (played by a young James Spader) deciphers and aligns asterisms on a circular stone device to open a transport gate to an another world. Our version opens the newsroom to a universe of digital monetization. The idea is to align content and advertising with audience segments, reporters and editors, subject categories, distribution networks, platforms and regions of the world... Read More ›

Time Inc

November 18, 2014

Time Inc. and Outbrain Ink Exclusive Multi-Year Global Partnership

Time Inc. to adopt Outbrain’s proprietary technology stack to deliver content recommendations to its highly engaged audiences... Read More ›

Advertising Age

November 18, 2014

Time Inc. Locks in Outbrain's Headline Recommendations in $100 Million Deal

Time Inc., the nation’s largest magazine publisher, has struck a deal making Outbrain the exclusive external provider of recommended stories for Time Inc.’s websites, including Time.com and People.com... Read More ›

Crains 2014 Best Places To Work In NYC

October 01, 2014

Crain's Names Best Places to Work in 2014

Crain’s New York Businesses has released it’s 2014 list of the best companies to work for in New York City, and Outbrain made the cut!... Read More ›


September 30, 2014

4 Native Ads the Media's Buzzing About

The best and worst of native advertising is developing in real time before everyone’s eyes. Here are four that publishers and advertisers can learn from... Read More ›


August 14, 2014

Why content is dead until it's found – interview with Craig J. Heimbuch

What are you most excited about in the digital marketing space at the moment? In a couple of words, convergence and causation. I’m really excited about the melding of art and science, commerce and content, strategy and optimisation... Read More ›


August 14, 2014

Just One Click: A Partnership That Will Make Content Marketing Easy

Earlier this year, 3QDigital Founder and CEO David Rodnitzky wrote that Outbrain CEO Yaron Galai “has made online advertising better for all of us.” And it’s true. Before Google AdWords even existed in its current iteration, Outbrain was serving relevant content across the web, and continues to distribute content on CNN, Fox News, Hachette Filipacchi Media, Mashable, MSNBC, and Slate... Read More ›

iMedia Connection

August 05, 2014

The 5 most common content marketing mistakes

The promise of content marketing is the astounding ability to provide value to your audience, help them find great advice and entertain them. In order to do so successfully, we need to adjust and react to insights provided by data. But in order to make those adjustments, we need to ensure that we’re actually measuring the right indicators and not creating strategy based on arbitrary numbers... Read More ›


July 22, 2014

The Million-Dollar Play To Make The Internet More Meaningful

Meet the creators of the meaningful content fund, who would like you to click on this (important story), not that (cat video)... Read More ›

New York Post

July 02, 2014

Outbrain and NewsCred Partner Up: Sign of Things to Come?

Heads turned in the digital marketing fishbowl world with news that the content marketing company NewsCred is partnering with distribution/discovery network Outbrain this morning... Read More ›


June 30, 2014

Content Recommender Outbrain Bans “Fake” Content From Advertisers

The Outbrain CEO, who makes money by placing ads for “promoted” stories on websites, says he is banning a new group of content-makers — ones who are actually making advertisements masquerading as “real” stories... Read More ›

Communicate Magazine

June 17, 2014

The challenges of mobile engagement

Mobile devices are fast becoming one of the most popular ways to view content. This has all happened so fast that those providing the content are often unsure of how to make the most of this new medium... Read More ›

Strategy Eye

June 16, 2014

Outbrain On How To Create Engaging Content For Mobile

With mobile now increasingly the first, if not only, port of call for internet users the likelihood of content being read on a mobile device is higher than it’s ever been. So it’s essential to understand how to enhance engagement on mobile and how to tailor writing for the 14,000 different screen sizes now on offer (in the UK alone)... Read More ›