The New Target ROAS: Scale Spend Effortlessly

The New Target ROAS: Scale Smart, Skip Budget Tweaks

Join Benny Zingerevich, Outbrain Direct Response Product Lead, to learn how the new Target ROAS eliminates budget adjustments, predicts conversion value per auction, and scales spend intelligently while meeting your ROAS goals.

We’ll cover what changes from the old tROAS, and practical best practices for high-budget scaling, low-volume scenarios, and when to use Max Conversions or upper-funnel signals.