Guide

Attention & Interaction: How Brands Are Seizing the Open Internet Opportunity

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Contents

10 min reading time
  • How Brands Are Seizing the Open Internet Opportunity
  • Quantifying Attention on the Open Internet
  • Where Attention Starts
  • Where Attention is Sustained

How Brands Are Seizing the Open Internet Opportunity

Recall those classic school days? For many, the classroom wasn’t our ideal place to be, and the back of the room seemed like the ultimate escape from attention. Books and lectures often weren’t the most engaging.

 

But then came the game-changer: Video

Suddenly, everyone sought a front row seat.

 

Just as video transformed the classroom experience, it remains a powerful tool for advertisers to hold attention and drive outcomes.

So, where does a brand begin?

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