Privacy FAQ

Outbrain, recently rebranded its business to Teads following the acquisition of Teads in February 2025. That being said, legacy Outbrain technology continues to be utilised on media partners pages and therefore any subsequent collection of personal data and use of such data via this technology is done by the Outbrain group of companies. You will know you are interacting with legacy Outbrain technology if you click on the AdChoices logo on ads served by Teads and you are directed to this User Privacy Policy and/or the Interest Profile which allows you to exercise your privacy rights. If you interact with ads powered by Teads technology (you will know this if you click on the AdChoices logo and it directs you to the Teads User Policy), you can find out more about how Teads uses your data on the Teads User Privacy Policy. You can also opt out of personalised ads served by Teads via the Teads opt out page.

We mainly process personal data so that we can serve interesting recommendations to you. We may also process your personal data to create associated reports and to prevent fraud. Ads served via the legacy Outbrain technology may be paid for by an advertiser linking you to a new website or they may be organic such that the link is to another page on our media partner’s sites.Generally, we use cookies, pixels and other similar technologies to collect and store personal data about you. You can find out more about what data collects and how it uses this data in User’s Privacy Policy.

You can opt out of targeted advertising at any time served by Outbrain legacy technology via the self-serve data subject rights portal, the Interest Profile. You can do this by clicking on the section titled “Opt out”.

Please note that your Interest Profile is specific to the current browser and device combination, and might be relevant only for a website that redirected you to this page. If you use more than one browser or device, you will need to opt out of targeted advertising for each browser and/or device you use.

You can opt out of the sale/sharing of your personal data via legacy Outbrain technology at any time via the self-serve data subject rights portal, the Interest Profile. You can do this by clicking on the section titled “Opt out”.

Please note that your Interest Profile is specific to the current browser and device combination, and might be relevant only for a website that redirected you to this page. If you use more than one browser or device, you will need to opt out of the sale/sharing of your personal data for each browser and/or device you use.

You can delete the personal data collected via the Outbrain’s legacy technology at any time via the self-serve data subject rights portal, the Interest Profile. You can do this by clicking on the section titled “Delete my Outbrain Profile”. 

Please note that your Interest Profile is specific to the current browser and device combination, and might be relevant only for a website that redirected you to this page. If you use more than one browser or device, you will need to delete your data for each browser and/or device you use.

You can access/download the data collected via Outbrain’s legacy technology at any time via self-serve data subject rights portal, the Interest Profile. You can do this by clicking on the section titled “Download my data”.

Please note that your Interest Profile is specific to the current browser and device combination, and might be relevant only for a website that redirected you to this page. If you use more than one browser or device, you will need to opt out of the sale/sharing of your personal data for each browser and/or device you use.

We do not share your Interest Profile with any third party. However, we may share certain elements of a user profile (for example, your unique online identifier) with the following partners, including:

• Brand safety, analytics and fraud partners;
• Demand Side Platforms (DSP) and Supply Side Platforms (SSP);
• Ad Exchanges and/or Networks; and
• Demand Management Platforms.

We do not share the entire user profile with any partners or clients. Please see here for a list of some of our trusted partners (which may be updated from time to time).

Google Chrome

• Click the Lock icon in your browser address bar “View site information”
• In the security popup, click Cookies. A list of Cookies in use appears.
• From the list of cookies, select outbrain.com > Cookies > obuid.
• The 32 digits alphanumeric value of the Content field is your OB UUID.
• You can find more information about Chrome here.

Microsoft Edge

• Click the Lock icon in your browser address bar “View site information”
• In the security popup, click Cookies. A list of Cookies in use appears.
• From the list of cookies, select outbrain.com > Cookies > obuid.
• The 32 digits alphanumeric value of the Content field is your OB UUID.
• You can find more information about Edge here.

Mozilla Firefox

• Right click on this page and select “Inspect”
• In the developer console, go to “Storage” and select “Cookies” on the left menu
• From the list of cookies, select outbrain.com and look for the cookie named obuid.
• The 32 digits alphanumeric value of the Content field is your OB UUID.
• You can find more information about Firefox here.

Through your mobile device

• iOS Devices: the advertising ID on iOS devices is hidden from users by Apple by default. It can be retrieved but a third party application is required, that you can download on the App Store, for instance My Device IDFA by AppsFlyer
• Android Devices: Settings > Google > Ads > Your advertising ID

Advertisements on a website or in an app generally allow users like you to access content without having to pay for it. Like when you walk through a shopping mall, read a magazine or drive along a road with billboards, these advertisements are placed on someone else’s property that you are accessing, in this case, a website or a mobile application. For this reason, we cannot block ads completely on the sites you are visiting. You can opt out of personalised advertising powered by Outbrain’s legacy technology at any time via the self-serve portal (Interest Profile) under the section titled “Opt out” or advertising powered by Teads technology via the opt out here. Note, opting out of personalised ads will not opt you out of advertising completely.

You can unsubscribe from marketing emails at any time by clicking the “unsubscribe” button at the bottom of these emails. If you would like us to do this on your behalf, please reach email  ob-unsubscribe@teads.com.

You can reach out to content@teads.com at any time to flag any issues with or queries about the ads you are seeing.

If you have any more questions or wish to exercise any other data subject right, please contact us at: ob-privacy@teads.com.