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Why the future of digital advertising lies within the contextual ecosystem
With cookie deprecation and increased privacy regulations on the horizon, contextual targeting can be a future-proof tactic for industry stakeholders to further engagement, relevancy, and revenue.
An Optimistic Outlook for an Unpredictable Year
Everyone is searching for the answer to how we can navigate a global tidal wave affecting the tech and advertising industries at their core, while remaining focused on achieving strong growth and performance.
Why Advertisers are Gravitating to Video
Audio and video attract the younger audiences that advertisers seek, and also allow brands to run more emotionally resonant campaigns than other ad choices.
The Rebooting Podcast: Advertiser Support for Journalism
Join Outbrain’s co-CEO David Kostman, in a discussion on how publishers can show the value they’re creating for advertisers amidst economic headwinds.
Source: Spotify Podcast
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Inside the evolution of native advertising
Native advertising has seen strong gains over the past decade and publishers, marketers and advertisers have all had to adapt in order to integrate the innovation into their plans.
