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Unlike viewability, attention metrics address more crucial inquiries such as the appropriate investment level, media performance, and the impact of the brand message on audience attention. Armed with these insights, marketers can make more confident decisions, fine-tune their media strategies to focus on more efficient attention sources, and achieve better brand outcomes as a result.

Onyx ensures ads are not just seen, but are actually engaged with.

Outbrain is out to prove that its ads can drive awareness with its launch of an attention-based offering, Onyx, that could change its monetization model.

Outbrain has announced the debut of Onyx, a new platform launched in partnership with Adelaide to further its credentials as a premium advertising offering. 

Onyx leverages the company’s AI prediction technology across dedicated environments for high-impact display and video advertising