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  • News

Outbrain Launches Tech That Seeks To Connect Content, Revenue

Content discovery platform Outbrain on Wednesday launched a patent-pending tool it calls Automatic Yield, which aims to offer publishers proprietary insights into all aspects of their revenue picture. It marries real-time revenue value with the owned content a publisher circulates throughout its site

  • Media Article

Content Marketing and The State of the Publisher Market

The publishing industry continues its rapid evolution with more content being created and consumed than ever before. In fact, I’d even go as far as to say that we’re living in a “Golden Age of Content” because consumers can learn, discover, and be entertained anywhere, at anytime…

  • News

Sky News, Time Inc. and Nikkei Asian Review tap into chatbot trend to gain ‘intimate’ access to readers

Time Inc., Sky News and Nikkei Asian Review have become the latest publishers to launch a chatbot in order to gain “intimate” access to their readers as traditional media companies continually look to diversify their content, unlock new revenue streams and reach readers on the platforms they inhabit. The latest chatbot has been produced by […]

  • News

ABS-CBN partners with Outbrain for online content

ABS-CBN News has signed a multi-year exclusive partnership with Outbrain, the world’s leading premium content discovery platform.“The partnership with Outbrain will allow ABS-CBN to fully leverage the Outbrain Engage platform and to maximize on insights and analytics that will help it to surface the best content, drive increased audience engagement and secure incremental revenue,” the […]

  • News

Seeing the data for the trees: Overarching themes from Advertising Week

At Outbrain, a growing number of our internal marketing initiatives are being driven by data-supported research. And as a recommendation network that is powered by its own sophisticated algorithms, it has always been important for us to communicate the value of that data on both the brand side and media company side. While more data […]