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Content discovery business Outbrain has inked a deal with video inventory platform Telaria (formerly Tremor Video) to bring the latter’s video capabilities to Outbrain’s network.

Outbrain seems to still be going strong. Co-CEO and co-founder Yaron Galai declined to share financials but said, “We are happy with them.” In the meantime, he’s personally overseeing Sphere, a product that gets away from the familiar cost-per-click (CPC) model.

Outbrain, a content discovery and recommendation platform, is launching a new audience development network called Sphere. Sphere will allow publishers to recommend content from other publishers and make revenue from it.

For the past three years, publishers have benefited from fat guarantees from content recommendation services like Outbrain. But the good times are coming to an end, as both players, along with upstarts, move away from a land-grab phase in development.

Penske Media, whose brands include Variety, Deadline and WWD, expanded its strategic partnership with Outbrain, which focuses on sponsored content.