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Outbrain, IDG Enter Strategic 2-Year Partnership
IDG, technology publisher of PCWorld, Macworld, Tech Advisor, Computerworld and TechHive, has entered into a two-year partnership with content discovery platform Outbrain.
Outbrain Acquires AdNgin to Enhance Reader Experience
Outbrain, the native advertising platform, today announced it has acquired AdNgin, a UI optimization company built to enhance the reader experience. This acquisition is Outbrain’s sixth to date, continuing a string of growth-driven accelerations in the last several years.
Source: MarTech Advisor
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Homegrown Content Distribution Company Boosted Israeli Winner Ahead of Eurovision Final
Millions of Europeans were prompted to watch the Israeli song as part of a campaign by content distribution company Outbrain.
Outbrain partners with IAS to broadens brand safety net for marketers
Online advertiser Outbrain has partnered with analytics specialist Integral Ad Science (IAS) in order to bring the latter’s brand safety solutions direct to Outbrain’s own marketers.
Content Recommendation Networks Look for a Second Act
Outbrain’s Sphere looks similar to other widgets but displays publishers’ brand names very prominently, a move designed to distinguish it from Facebook.