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IT’S TIME TO INCLUDE NATIVE IN YOUR PROGRAM STRATEGY
In all channels and interactions, the best advertising is that targeted at the customer experience .
Outbrain and The Antagonist Announce Exclusive Partnership Agreement
Outbrain, the world’s leading native discovery and advertising platform on the open web, today announced a strategic partnership with The Antagonist, a prominent site in Brazil’s political and economic landscape.
With some concerns of lower payouts, publishers see upside in Taboola-Outbrain combination
With Taboola and Outbrain poised to become a single company, they no longer have to worry about competing with one another for business.
With the cookie crumbling, the new recipe for data-driven success features consumer trust
The digital advertising industry is changing. Third party cookies are being rendered obsolete by recent browser updates including Safari’s ITP 2.2/2.3 and Firefox’s v69.
TikTok Snubs Campaign Ads; Outbrain And Taboola To Merge
Taboola and Outbrain are merging amidst a wave of consolidation in the media business.
Source: AdExchanger
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