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The Continued Rise of Digital-First Disruptor Brands in 2020
Sarah Baird, general manager, U.S., at Outbrain, discusses game-changing brands.
An Elf-Themed Hotel Suite; Can AI Fool You? Wednesday’s First Things First
Plus, the battle over sharing passwords
Amazon Studios’ Daring Ad; John Lewis’ Holiday Spot: Friday’s First Things First
Plus, Disney+ reveals its marketing blitz
The Impact of Chrome 76: Why a Freemium Model Is the Future
It is often said “when one door closes, another opens.” And that is the scenario many subscription-dependent publishers find themselves in today.
“Native advertising is the most effective format to generate engagement with consumers, J. Mosse”, (Outbrain)
Native advertising has become the preferred advertising model among brands and agencies; Julien Mosse, from Outbrain, reveals the reasons and the degree of penetration he is having
Source: MarketingDirecto
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