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Recent scandals have required sweeping changes across the industry as to how brands use data. User-based targeting may not be the most effective way to reach consumers.

The upside of connected devices is enormous, but the security risks evolve all the time. How some companies are protecting customer data through these devices We’re seeing an influx of products into the market where little thought is going into security.

We recently caught up with Sandeep Balani, Head of India, Outbrain.

Ad tech had a stellar 2019.

The first decade for Martech-as-a-service is coming to its end. What was the year 2019 like for the industry?