Getting Some News...
No more free gardens – the free web as we know it is under attack
Imagine a beautiful spring Sunday in New York City. Very few things are more delightful than being able to stroll in Central Park and have a picnic on the sprawling grass next to Turtle Pond.
Source: What's New in Publishing
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Can We Save the Open Web?
– Open web ad tech solutions have to evolve to be able to deliver the same impact as the walled gardens. – Over the next decade, we’ll see the death of banners and intrusive ads. – Impression-based business models are antiquated.
Super Bowl Onslaught Begins; Fox Wants You to Skip Work on Monday: Wednesday’s First Things First
Plus, agencies remember Kobe Bryant
Harry and Meghan’s Brand; Snoop Dogg’s Foray Into Fast-Food: Tuesday’s First Things First
Plus, digital media companies seek a new path after Google kills cookies
Chrome Is Killing Cookies – But SameSite Still Needs To Be Updated
By 2022, third-party cookies will be obsolete in Chrome.
Source: AdExchanger
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