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Outbrain’s New Mobile App Install Advertising Experience Drives 90% Lift in Conversions
New ad product enables app marketers to tap into the potential of premium publishers and the open web.
3 Ways Apple Is Throwing Its Weight Around The Ad Industry
Apple has a tendency to ask for forgiveness, not permission.
Source: AdExchanger
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Covid-19: While digital ad spending is up, primetime ads are down
If there was ever a time for digital marketing to come to the fore, it is now. Due to Covid-19, billboards that used to be seen by millions now loom over empty thoroughfares as people keep their outdoor activities to a minimum.
Source: Tech in Asia
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H2 2020: Predictions on What’s to Come for the Advertising Industry
2020 seems like the year that everything has decided to go wrong in the world.
What Can B2B Marketers Learn from DTC In the Post-COVID Future?
B2B Marketers should keep these three things in mind from DTC brands as you pivot your marketing strategy in a post COVID world, Sarah Baird, general manager, North America, Outbrain, explains.