Getting Some News...
How Outbrain outshines with Unveil 2022
Outbrain is a pioneer among the open-web recommendation engines. It makes use of a unique technology that provides 10 billion daily suggestions to consumers across more than 7,000 web domains, as well as connecting marketers with these audiences to help them expand their businesses. Outbrain specialises in localised advertising. It recommends articles, slideshows, blog posts, photographs, […]
Ukraine invasion exposes balancing act of brand responsibility in advertising
Craig Hughes, vp of corporate development and strategic partnerships at Outbrain, an ad tech company that works with publishers such as CNN, said advertisers are starting to think about media responsibility in the same way they do corporate responsibility. “We need to think about a few things such as how to handle decisioning around where […]
BOYS DO CRY – Greg Wood at Outbrain
This series of articles shines a light on toxic masculinity and encourages Australians to support themselves and their mates. Featuring industry leaders sharing personal experiences with the tagline — When the going gets tough, get talking.
Outbrain releases Engagement Bid Strategy
Outbrain has announced the release of the Engagement Bid Strategy (EBS). The new AI-based automatic performance optimisation solution does not require 3rd party cookies or website tracking code and can be optimised to a wider range of campaign goals.
Four Ways To Fix Performance Reviews for Caregivers
Like many parents, Rebecca Gross, head of partner management at Outbrain, a web recommendation platform based in New York City, found herself stretched thin as the pandemic brought a whole new set of commitments. In the past month, the constant threat of school closures and unpredictability in childcare arrangements has returned, and “it just feels […]
