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Industry Profile: Yury Glikin at Outbrain
Our Industry Profile takes a look at some of the professionals working across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry. This week we speak to Yury Glikin, Head of Sales APAC at Outbrain
Act like your customers and shop around to avoid the cost of customer acquisition
Outbrain’s Vice President of Global Advertising Revenue Ayal Steiner shares some exclusive insights on why he thinks diversifying your DTC marketing channels could be the key to boosting customer acquisition.
How Outbrain supports India’s digital advertising future
India is a dynamic market; in terms of page views, it is the second largest. India’s market has had a tumultuous path; it is highly fragmented and diverse. From a consumer standpoint, India is undoubtedly further down the digital development curve, and it is gaining ground in terms of more advertising dollars shifting to digital. […]
As Publishers Pivot For Sustainability, Editorial Needs A Seat At The Table
Already battered by years of marginalization from walled gardens, media owners on the open web are looking over a cliff.
Source: ad exchanger
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As Publishers Pivot For Sustainability, Editorial Needs A Seat At The Table
Already battered by years of marginalization from walled gardens, media owners on the open web are looking over a cliff. The deprecation of third-party cookies promises to hamper targeting on their sites, threatening to wipe out 52% of their inventory’s value. Meanwhile, the walled gardens continue to strengthen their barriers and command a greater share of […]
Source: ad exchanger
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